Plastic Colors will Reflect Changing Times, Clariant ColorForward 2012 Predicts
In 2012, colors that mirror a sense of movement, evolution and surprise – bright, lively, even quirky hues and special effects – can be expected to find a receptive public. So will soft, muted, earthy and organic tones that convey introspection, stability and personal responsibility. If these two trends seem at odds, that may be because confusion and contradiction is also an important element in some of the major societal trends identified in the latest edition of ColorForward™. This trend analysis and color design tool from Clariant Masterbatches is released annually to help plastic product designers and marketing professionals make more informed color choices. Read more >>
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